Whether you’re thinking of starting a blog or you’ve started already.
Perhaps, you’re still learning blogging principles to strategies better for your blog start-up?
Well … .. .
Feeding your heart with the kind of blogs you can start with as a beginner is not a waste of time.
You can either start as a single or multi-author but, they all come with their advantages and disadvantages.
Like it, the name implies this kind of blog is operated by one person, like how billblogger is currently operated and manage by me.
Single-author blog has the good features of
a. Mostly covering a single subject to a few thereby making it well-focus with lots of content.
b. It also enables search engines to quickly understand what the blogs are all about.
c. The writer is the owner, sole administrator, and controller of the blog, this makes all management and decision-making easy.
d. The blog is easy to establish and launch due to decision-making, low-budget and it’s the most populous in terms of numbers.
e. If the blog is successful, you can easily determine the brain behind it, likewise, if otherwise.
A single-author blog tends to have the sense of personal touch and feeling with readers. The relationship with readers is stronger and this makes trust building to be faster.
The major downsides to it are:
1. Single author blogs don’t publish always because it takes much time to create original and quality content, design all the images, videos and even publish it to a standard level of user experience.
2. The outlook design of the most single-author blog is poor or fair due to low-budget and not considering the outlook in terms of it users.
3. Being a one-man show, the risk can be high and you bear it all alone. In addition, the lifespan of most single-author can be short if the blogger is no more due to inevitable causes.
Thus, if a single-author blog is what you like to start with, do it, later, you can gravitate towards multi-author blog if you like it as billblogger is building towards it as future plans.
Multi-author blog (MAB)
This kind of blog is written or can be established by 2 or more authors.
It’s managed by a team of people who constitute an editorial and publishing board.
Most large corporate organization and government institutions operate MABs than an individual.
Though some individuals have solely founded a multi-author blog which requires a huge budget and their contents quality are usually high which pass through so many heads such as editorial department, to research department, graphic, marketing and etc.
MAB can be considered a professional blog with it better design outlook and lots of subjects it covers which makes it a large publishing entity with the diverse information you can devour, huge visitors, readership, and returnees.
MABs are mostly operated by daily news publishing firm, universities, think tank group and community, an advocacy group, non-government organization and etc.
It upsides are:
1. It generates lots of traffic, views, and popularity because of the diverse information and frequency at which content are being published perhaps daily thereby making readers to stick around for more information because of its consistency.
2. Each author has its own writing style and mode of delivering a message which might endear some followership and this is a goldmine for an author having followership or raving fans.
It’s not an easy task … …
3. Multi-author blogs can have a list of authoritative writers if it’s well-structured that way. It’s a great advantage and feat because lots of factors are being considered in achieving it.
Nevertheless, most single-author blogs have always been the go-to getter for an authoritative information and advice.
4. It makes the founder carry out some other responsibilities embellish with strength.
The major downsides to multi-author blogs are:
1. It covers a lot of subjects which many of its authors can’t establish themselves as an authority over time due to competition in the field and can’t compete favorably with a single-author blog who have built it blog over time to an authority level.
In addition, due to being a multi-author blog that covers lots of subjects, it might hurt search engines optimization ranking (SEO) where the engine can’t figure out what really you’re into most especially if the subject is highly competitive.
2. With MABs, you might never know who truly contributed to its success or failure. Who is working and who is not.
3. It can’t be determined by the views of each author even if you carry out a readership survey which might not accurate and hard to justify.
Factors that can result in the kind of blog to start
1. Low budget
If you’re just starting out and on a low-budget, you might decide to start something as a single-author blog rather doing nothing about a dream which I term being dead.
Gradually, you can employ more qualified writers or form partnership with other established great writers if expansion to multi-author blog is your future plan.
Your initial concept for blog start-up based on its subject, mission and vision can influence your choice.
You might want to start a blog about your career for example dental care and you need a few of your colleagues in the field to unite together for the blog project.
In that wise, MAB will be created.
As a business organization working to fulfill your goals, you can embrace blogging as an effective information and communication platform to bridge the gap between your brands and customers, build a relationship and achieve all the objectives.
MAB will definitely be the kind of blog to be established because the blog will be composed of writers and content developers in their unique field.
They’ll form a team that cut across various departments such as sales & marketing, technical, research & development, product, brand, public relation to customer services department.
For an advocacy group with specific aim and objectives, the single-author blog might be established and gradually, with interested members who like what you’re doing, they can apply to join based on the group terms and condition and all its policy.
With this, you’ve gravitated towards MAB.
If you decide to establish a personal blog and brand based on your personal experiences, teaching others about a subject(s) you love, traveling or adventure or your journey to achieving a specific tough goal, a single-author blog will most likely be the right choice.
Nobody can express such events and actions as accurately as you.
To draw up the curtain
I believe you’ve understood the major kind of blog in blogosphere, their differences, benefits, likely problems that might emanate and ultimately what can help you make the right decision and choices to better strategies your blog start-up.
Despite all the goodies and problems single and multi-authors blog, which of them will you like to start?
What problems and benefits are you experiencing with anyone of them as a blogger?