What’s the essence of a blog? It’s to pass your message across, market your products and services to your targeted audience. You know there are millions of other blogs out there competing for your audience and according to WordPress, tens of thousands of blog are joining the train every day.
If you haven’t started your own self-hosted WordPress blog such as yourname.com. You will be missing many WordPress blog features and business opportunities.
If you are truly serious about making a better living working online and practice business in a fashionable and professional way, starting your own self-hosted WordPress blog is the right choice.
In this post, you’re going to learn:
1. The reasons why you must start your self-hosted WordPress blog,
2. The requirement and preparation towards starting your WordPress blog and finally,
3. A simple and detailed tutorial on how to start your own WordPress blog on Bluehost.
The Reasons Why You Must Start your Self-Hosted WordPress Blog
WordPress is no doubt the most popular publishing tool for your content. Of all the content management system, WordPress has an almost 60% market share that has powered 100s million blogs and this figure keeps rising every day because the software keeps getting better, simpler and easy to use.
There are 2 types of WordPress
a. The hosted WordPress (WordPress.com) and
b. The self-hosted WordPress (WordPress.org).
Hosted WordPress blog means your blog is being hosted by WordPress itself. This could either be free or paid. A Self-hosted WordPress means you will be hosting your blog by purchasing a hosting service from a company such as Bluehost and register your domain name, both for a limited period of time.
5 Advantages of a Self-Hosted WordPress Blog.
1. Multiple streams of income
If you’re using the free hosted WordPress or another platform, Google AdSense and many other advertising programs will never accept to partner with you, thereby losing money on a daily basis.
Though WordPress has its own advertising program called WordAds which makes compulsory ads to appear on your blog.
Nevertheless, they can’t pay the real worth for your humongous traffic. In addition, other income opportunities such as paid adverts and sponsored post might never happen because of cheap perception your blog portrays.
Also, with free hosted WordPress, you aren’t allowed to promote and sell an affiliate product. It’s part of their terms and condition.
If you try it, your blog could be suspended or shut down completely from their server. This action will be carried out after several warnings.
Imagine the loss, not only your content but your followers. They might not give room for content back up, followers and other blog assets you must have been building over time.
If there is an opportunity for backup, it will cost money perhaps more than what you must have spent to host your WordPress blog initially.
2. Customization and design
Free hosted WordPress doesn’t allow the upload of a premium theme. If you are unaware, a theme determines the look, outlay and the overall design and functionality of your blog. It allows you to customize and design your blog to any realistic concept through manipulation.
In addition, what increase trust and credibility of your blog is your content.
Strive for quality and relevant content, publish what you have got and let your visitors and readers be the judge. This’s not an assumption, but an investigative research conducted by Mitt Ray and published on Jeff Bullas.
What follows after your content is – the design of your blog. Blog design increases its trust and credibility.
Visitors don’t like to feel confused looking for what they want. You have to display your information in the simplest, logical and organized manner with easy accessibility.
Truly, a beautiful, professional and well-customized blog that serves your readers taste will increase trust and credibility in their heart and will increase your business growth and value.
You can only achieve these beautiful, professional and well-customized blog using a self-hosted WordPress blog. It provides better design, navigation, layout and user experience for your visitors through it premium themes.
With a self-hosted WordPress blog, you can even create your theme from scratch in conformity to any conceptual design and it will look well-personalized and customized for your blog alone.
3. Better features and functionality
There are features and functionality important for your blog growth. You will be missing them while still using the hosted WordPress.
Some of them are:
a. The ability to build and grow your community through the social media network and email subscribers.
The act of community building is important for the growth and development of your blogging business. With community, you will build a better personal relationship, which is where most sales take place.
b. Search engines configuration and its settings is another important feature and functionality you can’t play with. This helps your posts get found on search engines and generate free traffic.
Search traffic is one of the best, affordable and the most quality traffic you can generate from the internet. The traffic is equated to demand and supply. I need this, and this is it!
The competition on search traffic is enormous nowadays but, hardly will a hosted WordPress or other free hosted content management platform rank competitively on search engines. But with your self-hosted WordPress blog, you will be getting higher ranks for your blog posts and the result is quality traffic for your blog.
c. A self-hosted WordPress blog has the advantage of building a quality landing page.
A landing page is a web-page with specific information with no distractive message, dedicated to a specific goal. It has no navigation menu at the top and footer, only one call-to-action button such as sign up now or order now. It’s usually used during products and services marketing campaign.
Examples are: conveying information about a gift to a new visitor and product to a prospective buyer.
Thus, a landing page is a gateway to your blog growth. A hosted WordPress blog doesn’t have this kind of feature and functionality, vital for blogging business growth.
d. A self-hosted WordPress blog makes it easy to create beautiful contact page your visitors can find easier to send a private message to you. It’s a matter of filling some blank spaces and click the send button.
You can’t do that with free hosted blogging platforms.
These are few of the features and functionalities in self-hosted WordPress blog.
4. Self-hosted WordPress blog gives great autonomy
If you like to be in full control of your own blog, a blog you have struggled and worked hard to build, self-hosted WordPress blog will the right choice. You can turn it around and customize any way you like it. You can do anything within your terms and condition.
That’s the privilege and power of a self-hosted WordPress blog.
You feel peacefully assured no individual or organization will delete or temporarily suspend your blog. No fear and intimidation of bypassing an individual or organization terms and conditions. You define your own rights and terms.
You simply do your own thing.
5. Professional outlook
Do you know what makes a Lion become the king of the jungle? It’s in its whole package.
If other animals know and believe they have the same potential like the Lion, they would have wrestled and stood firm to overpower the jungle.
I’m talking about your blog being distinct, if possible unique; and elegant. A self-hosted WordPress blog will give you the professional outlook and elegance while you strive for the rest in terms of your personality and quality content.
The Requirement and Planning To Start Your WordPress Blog
To start your Self-hosted WordPress blog, I recommend Bluehost. There are 2 things you need, they are:
1. Domain name and
2. Web-hosting service.
1. Domain name
A domain name is a unique name and identity that represent your blog. It’s the name your visitors will type into a web address bar and click the go button to access the information on it.
It simply represents your brand. An example is billblogger.com
Before you register your domain name, list at least 3 to 5 names, well arranged on a scale of preference. This helps with registration preparation perhaps your most preferred choice has already been registered. You will switch to the second choice.
5 Factors That Influence the Choice of Domain Name
The choice of your domain name is important, which has to be made with caution. It represents your business name and brand. Once you register it, it can’t be changed. Thus, make sure every detail surrounding your domain name is well considered.
Tips to consider are:
a. Let your domain name speaks the message and perception of your blogging topic and business. Remember, branding has started with who you are. Add the main keyword or the subject matter of your blog to your domain name.
outdoorgarden, simpsonoutdoorgarden, and fadekemioutdoorgarden.
If it’s a personal brand, then your name will be the preferred choice. This makes your personal profile easily and quickly known to your blog visitors.
b. Register your domain name with the .com extension. This is relevant if you’re in business, service or will be making money sooner or later which I assume most likely.
This can only be avoided in exceptional cases such as not for profit organization or governmental organization. In this case, your domain extension will be .org and .gov respectively.
But if the motive behind starting your blogging is business, .com is the well-recommended domain extension.
c. Choose 2 to 3 syllable names and keep them as short as possible. For instance: BillBlogger has 3 syllables
d. Avoid inserting the hyphen symbol [-] such as outdoor-garden.com.
I know you will like a name so much you won’t want to let it go and the only option left is the hyphen sign.
Don’t try it because everything you’re doing isn’t to satisfy yourself but your targeted blog visitors. If blog visitors don’t like your name, it’s the beginning of a bad market or they could give your name another meaning.
Thus, adding a hyphen symbol will create bad user experiences. Many might experience a problem of understanding it.
Also, they might feel confused while typing or searching which will end up losing them for life. Remember, your first impression is important.
So, make things simple, easier for your visitors and not complicated.
e. Make your domain name memorable and easier for people to recollect. Even with partial recollection, they can use clues to query the search engines.
2. Web-hosting service
Imagine your blogging business as a physical office or shop. If you want to build it, you will definitely need land to erect structures, which will be determined by how many plot or acres of land to buy.
This is exactly the scenario playing as regards hosting your blogging business. You’re simply buying space to store all your activities – from email to database, to your content files. Beyond storage, hosting company will handle the security of your storage space from attackers, nevertheless, you have to be security conscious.
In this case, I’m introducing Bluehost to you.
Bluehost is a reputable world class web-hosting firm with over 14 years, providing quality hosting services from small to large businesses in many countries.
Benefits of Bluehost
Apart from the 50 GB storage space which is the lowest price plan and value for your money, other benefits are:
1. You will have access to an unlimited bandwidth of traffic. This gives confidence and prepares you well enough to kick starts your blogging business activities.
Bandwidth is the speed at which information will be processed back to your visitors upon request. This can be limited based on the hosting package you purchase but with blue host, you won’t worry about bandwidth been exhausted due to sudden traffic increase which can happen anytime.
2. Bluehost allows you to register your domain name for free. Though this appears good I felt your precious name still belong to them, they just gave it to you for free.
My advice: take the risk and pay for a domain name. This gives you a better sense of ownership and not under some complicated terms and conditions.
Nevertheless, the free name package is for the first year, subsequently, you start paying.
3. Bluehost gives you free SSL certificate. This is what protect, block, and guide your blog information from hackers and attackers. This is evident while accepting and processing credit card payment.
A blog with an SSL certificate will be known through it padlock sign on the address bar.
4. You have access to create 5 customize and professional email address which can be utilized as a blogging business starter.
5. You can create 25 sub-domains name. Examples are: such as shop.yourname.com; blog.yourname.com and etc.
This is highly beneficial especially if you don’t have the technical background of WordPress blog set up and design.
Bluehost has made WordPress installation super simple for you and is one of the best hosting Service Company WordPress recommend.
7. Bluehost has good customer support service system. You can chat with them via a website, give them a call or open customer service ticket and so much more.
3. WordPress Blog Set-up Guide
After getting your domain name and web-hosting, install WordPress with 1-click. That’s the beauty of Bluehost web-hosting for WordPress.
Watch this WordPress installation guide
With successful installation, you will be notified with a congratulatory message.
To access your new blog, click the URL: http://yourblogname.com
This is what your blog visitors will see, also called the front-end.
While the administrative region, where you carry out more blog setup; configuration and settings; design and customization is URL: http://yourblogname.com/wp-admin
This is where you will create and publish your blog post.
To start blogging, simply move your mouse over the post menu and its sub-menus will open such as All Posts, Add New, Categories, and Tags.
Click Add New and you will be driven to a new page and create your post.
The first horizontal space is for your post title while large space under is for the body of content.
If you’re alright with everything typed, click Publish.
Therefore, this is your newly published a blog post.
Like that, you can start blogging your way to success and wealth.
I believe you understand why starting self-hosted WordPress blog comes with tremendous benefits. You understand how it makes your blogging business appears professional and beautiful, bringing about multiple streams of income, and grant you powerful control.
Plan towards the basic requirement which is domain name registration and web hosting from Bluehost. Afterward, you can start blogging.
Don’t forget, share what you think?
I am a Digital Marketing Consultant and the Lead Digital Business Coach at BillBlogger with many years of experience.
We can help you start, grow and build a profitable blogging business.
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