What’s the essence of your blog? Truly, is to pass your message across, market your products and services to your targeted audience. You know there are millions of other blogs out there competing for your audience and according to WordPress, tens of thousands of blog are joining the train by starting their WordPress blog every day and if you haven’t started your own self-hosted WordPress blogs such as billblogger.com or yourname.com. You’ll be missing out on many WordPress blog features and business opportunities.
If you’re truly serious about making a better living online and practice business in a fashionable and professional way, starting your own self-hosted WordPress blog is the right choice.
In this post, you’re going to learn:
1. The reasons why you must start your self-hosted WordPress blog,
2. The requirement and preparation planning towards starting your WordPress blog and finally,
3. A simple and detailed tutorial on how to start your own WordPress blog on Bluehost.
The Reasons Why You Must Start your Self-Hosted WordPress Blog
WordPress is no doubt the most popular publishing tool for your content online. Of all the content management system, WordPress has the market share of almost 60% that has powered 100s million blogs and this figure keeps rising every day because the software keeps getting better, simpler and easy to use.
There are 2 types of WordPress, and they are:
a. The hosted WordPress (WordPress.com) and
b. The self-hosted WordPress (WordPress.org).
Hosted WordPress blog is the platform whereby your blog is being hosted by WordPress itself which could either be free or paid for while the Self-hosted WordPress is when you host your blog by purchasing a hosting service from web-hosting company such as Bluehost and registering your domain name for a limited period of time.
5 things you’ll be flung out for not Starting a Self-Hosted WordPress Blog.
1. Multiple streams of income
If you’re still using the free hosted WordPress or any free blogging platform, Google AdSense and many other advertising programs will never accept to partner with you, thereby losing money on a daily basis.
Though WordPress has its own advertising program called WordAds which they compulsory made to appear on your blog. Nevertheless, they can’t pay you as much as you deserve for your perhaps humongous traffic, which might be qualified in terms of conversion. Not only that, other income opportunities such as paid adverts and sponsored post might never materialize because of the cheap blog site perception you have created.
In fact, free hosted WordPress went to the extent that, you aren’t allowed to promote and sell an affiliate product. If you try it, your blog might get suspended or goes completely off their radar perhaps after warning and imagine the loss, not only your content but your followers and there is no room for you to back up your content, followers and every other blog assets you must have been building over time.
What a complete loss!
If there is an opportunity for backup, it is going to cost you money perhaps more than what you must have spent to host your WordPress blog initially.
2. Customization and professional design
Free hosted WordPress and related platforms don’t give room for uploading a premium theme. In case you aren’t aware, a theme determines the look, outlay and the overall design and functionality of your blog. It allows you to customize and design your blog to any realistic concept by manipulating the theme.
In addition, do you know what increase trust and credibility of your blog in the sight of your visitors?
Yes, it is your content.
Just strive for quality and relevant content, publish what you have got and let your visitors and readers be the judge. Alright, you’ll be fine. But this’s not an assumption anyway, but a research survey conducted by Mitt Ray and published on Jeff Bullas.
Do you know what follows the content? You could guess as much; it’s the design of your blog. The design of your blog increases its trust and credibility. Visitors don’t want to feel confused like being in a market or shopping mall looking for what they want. You’ve to display your information in a simple, logical and organized manner where accessibility is at ease.
Truly, having a beautiful, professional and well-customized blog that serves your readers taste will increase trust and credibility in their heart and it’ll increase the growth of your business value. You can only achieve this using a self-hosted WordPress blog which provides better design, navigation, layout and user experience for your visitors through it arrays of premium themes.
With a self-hosted WordPress blog, you can even create your theme from scratch in conformity to any conceptual design you want and it’ll look well-personalized and customized for your blog alone.
3. Better features and functionality
There are important features and functionality necessary for the growth of your blog which you’ll out rightly be missing if you decide to use or still using the hosted WordPress.
Some of them are:
a. The ability to build and grow your community through the social media network and email subscribers. This act is super important for the development and growth of your business blogging. When you’ve business community of your own, you’ll be able to build a better personal relationship with them and this is where most sales take place.
b. Search engines configuration and its settings is another important feature and functionality you can dare to play with. If you want targeted search traffic from the likes of Google, Bing, and co, you must invest in your own self-hosted WordPress blog.
Search traffic is one of the best, affordable and the most quality traffic you can generate from the internet. The traffic is equal to demand and supply. I need this, and this is it.
The competition on search traffic is enormous nowadays that, hardly will a hosted WordPress or any other free hosted content management platform rank on search engines. But with your self-hosted WordPress blog, you’ll be getting higher and better ranks for your blog posts and this will result in quality traffic for your blog due to the search engines configuration you must have done.
Besides, you won’t be spending any money to achieve this kind of traffic tagged organic traffic.
c. With your self-hosted WordPress blog, you’ll be able to build a landing page dedicated to a specific goal such as conveying information about a gift to your new visitor and product to a prospective buyer. A landing page is a unique page on your blog with characteristics such as having no navigation menu at the top and with only one action button on what to do such as sign up now or order now. It’s usually used for product and services marketing campaign.
Literally, this landing page is the gateway towards the growth of your blog and a hosted WordPress blog and related blogging platform don’t have this kind of feature and functionality which is vital to the growth of your business blogging.
Therefore you can’t afford to miss out in deciding to invest in self-hosted WordPress blog.
d. When you’ve your own self-hosted WordPress blog, you’ll be able to create a beautiful contact page that your blog visitors can easily use to send a private message to you. It’s a matter of your visitors fill in some blank spaces in a form and then click the send button.
You can’t do that with free hosted blogging platforms. These are a few of the many features and functionalities you’ll enjoy when you invest in self-hosted WordPress blog.
4. You’ve great autonomy
You can understand how it feels like being in control of your own thing, something you’ve struggled and worked hard to build. You can turn it around any way you like it. Just do anything you want with it. That’s the privilege and power of a self-hosted WordPress blog using Qservers.
You’re peacefully assured no individual or organization will delete or temporarily suspend your blog because that’s the scenario that can happen if you keep using the free WordPress or other related platforms. You won’t have this fear and intimidating feeling of maybe you’re already bypassing an individual or organization terms and conditions. You will define your own rights and terms.
You simply do your own thing.
5. Professional outlook
Do you know what makes a Lion become the king of the jungle? It lies in its whole package. If other animals know they have the same potential like the Lion in terms developing that baritone, fearful and leadership voice, build their weapons and charisma attitude; they could’ve.
But animals are of different species. Yes, you’re right and you’ve got the meaning to my message. I’m talking about your blog being distinct, if possible unique; and elegant.
A self-hosted WordPress blog will give you the professional outlook and elegance while you strive for the rest in terms of your personality and mind development.
The Requirement and Preparation Planning Towards Starting Your WordPress Blog
In order to start your WordPress blog on Bluehost, there are 2 things you need, they are:
1. Domain name and
2. Web-hosting service.
1. Domain name
A domain name is a unique name and identity that will represent your blog. It’s the name your visitors will type in a web address bar and click the go button to access information on your blog. It simply represents your brand. An example is billblogger.com
Before you register your domain name, make a list of at least 3 or 5 names, well arranged on the scale of likeness. This helps with the preparation whereby if your most preferred choice has been registered; you’ll switch towards the second choice.
5 Quick Tips That Influence Your Choice of Domain Name
The choice of your domain name is very important and you’ve to list your choices with caution. It represents your business name and brand. Once you register it, it can’t be changed. So, make sure every detail surrounding your domain name is well considered.
The tips to consider are:
a. Let your domain name speaks the message and perception of your blogging subject and business. Remember, your branding has got started, with who you are. Add the main keyword or the subject matter of your blog to your domain name.
outdoorgarden, simpsonoutdoorgarden, and fadekemioutdoorgarden.
If it’s a personal brand, then your name should be the preferred choice. This will make your personal profile easily and quickly known to your visitors on reaching your blog.
b. Register your domain name with the .com extension since I presume you’re going to be in service and making money from it sooner or later. But, this can be avoided in exceptional cases such as not for profit organization or a governmental organization. In this case, your domain extension will be .org and .gov respectively.
But if the motive behind starting your blog is for business purposes, .com is the well-recommended domain extension and I can bet you, a lot of blog visitors understand the message of your blog domain address.
c. Choose 2 to 3 syllable names and keep them short as possible.
d. Strive to avoid inserting the hyphen symbol in your name such as outdoor-garden.com. I know you might like a name so much you don’t want to let it go and the only alternative left is the hyphen sign. Don’t try it because remember this; everything you’re doing isn’t to satisfy you but ultimately for your targeted blog visitors. Thus adding hyphen symbol will create bad user experiences in the heart of your visitors because they might experience a problem getting your address right initially and this will leave a bad impression.
In addition, they might feel confused when typing your name or searching for a name in which you’ll end up losing them for life. Remember, your first impression is super important. So, make things simple, easy for your visitors and not complicated.
e. Make your domain name memorable and easier for people to recollect even with partial recollection for a clue to use for querying the search engines.
2. Web-hosting service
Imagine your blogging business like a physical office. If you want to build it, you’ll definitely need land to erect structures and the kind of structures you intend to build will be determined by how many plot or acres of land you’ll buy.
That’s exactly the scenario playing here as regards hosting your blogging. You’re simply buying space to store all your blogging activities, from email to database and your content files. Beyond storage, the hosting service company will handle the security of your storage space from attackers but you’ve to practice security cautions as well.
In this case, I’m introducing Bluehost to you.
Bluehost is a reputable world class web-hosting firm with over 14 years of providing quality hosting services from small to large businesses in many countries worldwide.
Apart from the 50 GB storage space which is the lowest price plan and value for your money, other benefits you’ll enjoy are:
1.You’ll have access to an unlimited bandwidth of traffic which gives you confidence and prepare you well enough to kick starts your blogging business activities.
Bandwidth is the speed at which information will be processed back to your visitors upon request and this can be limited based on the web-hosting package you purchase but with blue host, you don’t need to worry about bandwidth been exhausted due to traffic spike which can happen all of a sudden at times.
2. Bluehost will allow you to register your domain name for free; though this might sound good to you I felt, your precious name still belong to them, so they just gave it to you for free.
If you don’t mind, just take the risk and pay for a domain name. This will give you a better sense of ownership and not worry about shrouded terms and conditions. Nevertheless, this free gift package is for the first year; you’ll start paying subsequently.
3. Bluehost will give you free SSL certificate which is what protect, block, and guide the information on your blog from hackers and attackers especially if your blog will be accepting and processing credit card payment. A blog or website with an SSL certificate can be known through the padlock sign on the address bar.
4. You’ll have access to create 5 customize email account which is a great way to start your blogging business. The following year, you can upgrade as your blogging business must have grown in revenue.
5. You can create 25 subdomains name such as shop.yourname.com; blog.yourname.com and etc.
6. With Bluehost, you’ve got the benefit of installing your WordPress with 1-click of a button and immediately, you can start blogging and I think this super benefits especially if you don’t have the technical background about WordPress blog set up and design.
Bluehost has made WordPress installation super simple for you and is one of the best hosting Service Company WordPress recommend.
7. Bluehost has good support service system where you can chat with them via their website, give them a call or open customer service ticket and so much more benefits.
3. After you might have gotten your domain name and web-hosting, you can literally install your WordPress with 1-click. That’s the beauty of Bluehost web-hosting for WordPress.
Watch this video for WordPress installation guide.
With successful installation, you’ll be notified with a congratulatory message.
Now, you can access your new blog by clicking on the URL: http://yourblogname.com
This is what your blog visitors will see also called the front-end. While the administrative region is where you’ll be carrying out more blog setup; configuration and settings; design and customization with this URL: http://yourblogname.com/wp-admin
This is where you’ll be creating and publishing your blog posts. To start blogging, simply move your mouse over the post menu and its sub-menus will reveal such as All Posts, Add New, Categories, and Tags.
Click on Add New and you’ll be driven to a new page where you can create your post.
The first horizontal space is for your post title while large space under is for the body of content.
When you’re alright with everything, click the Publish button.
Therefore, here is your newly publish a blog post.
Just like that, you can start blogging your way to success and wealth.
I hope you can understand and read the lines how starting self-hosted WordPress blog comes with tremendous benefits for your blogging business. How it’ll make your blogging business seems professional and beautiful, bring about multiple streams of income, and grant you powerful control.
You can now plan ahead by working towards the basic requirement which is domain name registration and web-hosting from Bluehost. And upon getting the basic requirement, you know the process it takes to start blogging.
My mission is to guide to start and grow your blogging business.
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