Blogging business is one of fastest and effective way for building marketing strategies that deliver great value to consumers.
And content, in the form of blog post, video, image, and audio influence blogging business success or otherwise
If a marketer is selling poor quality product and the communication is effective to its target audience, it can result in huge sales more than a fellow marketer who has a better product but poor or fair communication.
The seller who sells poor quality products or brand will not last in the market.
This is internet age where consumers now have power and more information to make a decision before purchase. If you win the first time, you will definitely lose the second time.
What I am expressing is how important effective content as a form of communication is to your blogging business.
The 7 Helpful Ways
1. The intro: This is the first message your readers will read, also known as headline.
A headline has to be persuasive, compelling and filled with beneficial substances that further increase readers willingness to click to read more.
Examples of headlines that have proven to convert readers are:
a. How to [title]: How to make money online as a photographer.
b. Numbers [title]: 9 ways to improve your AdSense earnings
If you are using video or audio, open the floor with intelligent awakening words.
Use words that make your visitors want to listen, watch and yearn for more. This helps determine the readability rate, watching and listening time and overall goal of your message.
So, when you want to write the script for that video or audio, start with compelling and problem-solving words that your viewers want.
And follow it up quickly with straightforward answers to their question.
They want it simple and concise. The same applies to your audio, text, images and etc.
2. The body of your message should have all the needed detailed information you invited a visitor to initially come and read.
If not, you will be losing their trust, reducing the credibility of your brand and they will move towards your competitors who will provide a better message.
3. Blog post with stories using life experiences and scenarios serve as better ways to convey your messages to your readers.
They tend to understand and feel the message better.
When I was younger, there was an elder man who serves as both gateman and security personnel at my home.
I, with fellow peers, used to visit his office at the entrance to the house. We enjoyed listening to his interesting fictional stories about the smart and troublesome tortoise.
Then, I thought those stories were real but the moral lessons and messages were simple to understand.
Stories can be effectively utilized in blogging business as well.
You want web visitors to sign up for consultancy, schedule a meeting, download a book, buy your product and etc. You need to convey the message in the simplest manner they can understand.
4. Simplicity rules: Make your blog post simple to read for a primary 4 pupil and make it entertaining as well if possible.
Add some funny tweak and jokes an average reader can understand.
If you can’t, leave it.
Don’t assume they will understand your vocabulary and terminologies.
Many can’t and by fulfilling all righteousness, express it as simple as possible. It is about achieving your business goals and satisfying your readers.
5. Start your blog post with the most important information.
List what your readers should expect before you start explaining in details.
Some readers are in a hurry. They scan for important words and if they can’t find them, they leave.
Thus, provide tips to the answers at the beginning. This will further strengthen readability while you explain them in details later.
6. Understanding your target readers beforehand will help in crafting the right message and provide answers to their question.
Your blog post has to fulfill their need, solve their problems.
7. Break your blog post into a paragraph is part of simplicity.
A sentence or two can be classified as a paragraph. This helps scanners read some important sentences that are distinct rather than lumping everything together.
A blog post is different from those essays writing you wrote years back in secondary school.
I believe you have gain value, learned one or more tips that will help you create better quality blog post your readers will love.
Content, whether a blog post, video or audio messages, they are what determine the success of a blogging business.
When you change a word or two from a blog post headline, it can result in profound conversion and goal of the web page.
Share your thought, as usual, let me what know you think.
Share this article with your social media friends, someone will find it beneficial.
I am a Digital Marketing Consultant and the Lead Digital Business Coach at BillBlogger with many years of experience.
We can help you start, grow and build a profitable blogging business.
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