You have heard of the word blogging. You are aware people are making money, building Business Empire from the practice, making our world better.
You are thinking of blogging as well.
You love the idea and like to contribute.
Before you start, it’s smart to understand what blogging is.
Understand what Blogging is helps in 3 ways:
1. It helps you understand the kind of job and work you are about to put your life through, guiding you through the decision making if you should accept or reject this job.
2. It gives you the foundational knowledge which helps you to navigate your way to success and happiness.
3. The knowledge you have acquired during blogging practices will serve as performance checks if truly you are operating it well, professionally and effectively.
My friend, blogging is fun.
I want you to think and look at it from that perceptive. If people are doing well and professionally, why can’t you?
In this article, I will explain what blogging is: my definition and meaning from experiences, likewise; what some scholars feel it should be, and how it originated.
Importantly, you will learn 5 profitable strategies that will help you to become successful at blogging business.
As an experienced affiliate marketer, selling company and or individual products and services, there is no way you can effectively sell without talking to your target audience, “This is what I have for you, come and buy or have a sample look”.
In this process, the more quality traffic and views your blog generate, the better you will be making money and growing your business through helpful products and services.
One of the best platforms for spreading your messages is the art of blogging.
What scholars think about blogging?
1. Blogs are the new resume, the new business card, the new marketing brochure or advertising billboard and they’re quickly becoming a source of excellent income for many … Amy Lynn
2. A blog is a channel where you share your thoughts … Neil Patel
3. Blog is a place for sharing knowledge and views, and for connecting with people … Corbett Barr
4. A blog is whatever you make it! … Greg Narayan
5. A blog is more than just a place to post new content on a regular (or, lately, semi-regular) basis. It’s a hub for people to share their thoughts around my contributions to the industry … Rand Fishkin
6. Blog is an online journal to put our thoughts – nothing more and typically they would be read by friends & family … Adam Connell
7. A blog is whatever you want it to be or whatever you make it be … Marko Saric
8. A blog is a magnet that attracts your potential customers if you write high-quality relevant content … Ian Cleary
Those are scholars’ contribution to the meaning of blogging.
If you observe, the common characteristics they all have is “Blogging is your unique voice and personality”.
What brings about the word “Blog”?
Blog is a name derived from these 2 words; “web” and “log”.
A web is a large collection of your documents which can be in texts, articles, audios, images, and videos stored on your computer system and connected to the internet for public and worldwide accessibility.
A log is the detailed record events and activities as they occur and came to life.
This is documented and recorded daily, weekly and monthly depending on your subject matter or topic (niche).
An example: if your blog subject is entertainment news.
You have to be recording events that are entertaining in nature every day or weekly, this depends on the sub-category and your focus of strength.
Entertainment news is a broad subject and It sub-categories or topics (niche) are sport, comedy, politics, politics comedy (funny cartoons about the latest political news that makes great sense and speak a message), celebrity news, the movies industry, and any events that is refreshingly innovative and entertaining to people with relatively huge demand and potential to generate consistent income.
From the above explanation of those 2 words, you should have feelings and an idea of what a BLOG [We|B(log)] can be.
A blog is an art of keeping records of events on a specific subject matter which can be daily, weekly or monthly, in the form of documents (text), images, audios (podcasting) and videos (vlogging) which are stored on your computer using the internet to publish it for the entire world to see.
In the context of “art” and “computer”
By an “art of keeping records”; it means you have to be skillful at your writing, designing attractive images, creating and presentation of your videos and audios.
Nobody was innately gifted with writing skills, creating images, videos and all.
Every great blogger you know started from somewhere.
They build on their skills; keep practicing to improve performance especially, marketing their topics and blog.
Their blog stands for a clear purpose and they are making a decent living and impacting lives out of it.
They build on their skills; keep practicing to improve performance.
You have to keep learning every time through practice as well and if you don’t, hire someone to create your content or you form a team if you have the capital to start that way.
Whatever format (posts, images, videos, and podcasts) you intend to use and communicate to your target audience, it has to be remarkable, relevant and quality.
By your “computer”, it means the storage place where all your documents, pictures, audios are safely stored for the world to view any time.
What makes blogging easily accessible worldwide?
The platform that stores your blog content is similar to a notebook.
This is where you write all your remarkable daily events and achievement for storage and personal purpose.
What if you like the world to know about it?
You want a large stream of people to be reading, listening, watching and be engaging with your content.
This is where the internet comes in handy.
The word “internet” was coined from the word “internetworking”.
It is a system that connects the computer together with the help of a standard internet protocol (IP) to serve users worldwide.
The desktop, smartphone or the tablet you are using to surf information on the web is considered a computer.
The various websites you are surfing every day and even now are using computers.
And they have an internet protocol (IP) address, standard enough to serve people across the world.
This helps fulfill your information and communication needs and ultimately, helps to sell yourself, your business faster and easier.
This is how your blogging business operations come at play.
It distributes your information faster and gives an enormous opportunity to millions of people to view, read, and engage with your message.
Blogging has a conversation language which makes sense with meaning
Over time through practice, the word “blog” and “blogging” has lived up to a meaning that makes sense.
It has become a verb and continuous tense.
Blogging means “to keep maintaining or adding content to your blog”.
It can also mean “to edit one’s blog or to publish on one’s blog“.
An example: Have you blog today? Translate: Have you published a new content today?
What are you doing? I am blogging. Translate: I am editing or writing a post to publish on my blog.
5 Profitable Tips for Successful Blogging Business
1. Choose your subject matter (niche) carefully
This starts with your mental attitude and passion to accept the duties and responsibilities for this new writing job about this specific subject matter.
It is advisable you start with a sub-category of a subject (niche) that is clearly focused.
A subject you are confident of building expertise and authority over time with clear progression and performance.
Following this advice will help you face and scale through challenges ahead and find it simple to compete among your peers in the marketplace and industry for quality information, products and services.
Your information must be unique, well-researched, quality, filled with integrity, remarkable and have some level of relevancy so it lasts for a longer period of time before updating.
It has to be generating steady readership, e-mail subscribers and income flow.
For example: assuming you want to be blogging about fashion.
You have to think deep and take critical decisions about the subject before starting your blog.
Choose the sub-category you can perform better and excel as one of the top players and contributor in the industry.
In addition, choose your blogging subject with the thinking and consideration of your target location and audience.
Examples of Fashion sub-categories are design, style, consultation, traditional and cultural wears, gender wears, bags, footwear, jewelry, beads and etc.
Meditate on them before you choose and kick-start.
Remember, content is the power of marketing and ultimate selling.
2. Make sure you have an audience.
“Let me have your audience please”
Imagine a speaker making such a statement. It shows the audience isn’t following.
Therefore, the whole activities that were build-up towards that moment will appear useless, fruitless and unprofitable.
In addition to the choice of subject specialization, make sure there is a great demand for it.
Be certain people are willing to become final consumer and fans.
They are will purchase your products and services or what you will be selling later.
People viewing and reading your blog content is a sign of selling already.
So, you have to carry out feasibility research and ascertain people are already paying for it or are willing to pay.
If a blogger or a blogging business is already making money from it, this is a clear sign you will make yours as well with unique positioning and contribution to the industry.
3. Choose your blogging platform
A blogging platform is the writing and publishing avenue that will always display your original quality content to your targeted audience.
Examples are Blogger, WordPress, Squarespace, Wix, Medium and etc.
They are all good and beneficial as a prospective blogger, but each has its pros and cons.
So, make your findings deeply before choice.
4. Build relationship and community
Blogging is a social and interactive media. Thus, apply operational strategies and use your platform to build a mutual relationship and trust with your target audience.
Immediately you start blogging, start building a mutual relationship as well.
This act is not easy to achieve like every physical friendly trustworthy relationship but it’s golden.
You have done it physically.
You can do it!
Building a cordial relationship with your readers will help you discover their want, in which, you deliver value and maximum satisfaction in return for their money.
That is business.
And life activities will be making sense to you.
5. Promote your blog
Quality traffic is now business as usual.
If there is an area where you need to invest heavily, it is quality traffic, especially as a beginner just starting.
Always promote your blog content.
Invest in the paid advertisement such as Facebook, Instagram and Twitter ads to keep increasing its views to your target audience.
It doesn’t make sense to have quality content and people don’t know about it.
It will amount to waste of time, money and energy.
Quality traffic is super important, never to joke with.
Don’t believe in the school of thought of cheap and free traffic.
If you do, it’s going to become a lesson of failure you will learn the hard way later.
Cheap and free traffic is low-quality traffic and if quality, it will consume your precious time, energy and the result is always small traffic.
My final thought
If you follow these profitable tips, definitely, you will excel at your blogging business and career.
It doesn’t matter whether you are a small, medium or large scale business owner; government, and non-governmental organizations, you can harness the power of blogging to achieve your organization aim and objectives.
Many of your competitors are already in practice, reaping its benefits and increasing their market share both in wealth, prestige and fame.
Can you afford to be left out of the race?
Do you have a question(s) or suggestion, share them.
Thanks for reading till the end, let me know what you think about this article?
I am a Digital Marketing Consultant and the Lead Digital Business Coach at BillBlogger with many years of experience.
We can help you start, grow and build a profitable blogging business.
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